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Technology, Software, and Gadgets for Online Marketing Pros

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Pros and cons of using coupons

Introduction

Coupons influence customers to buy from your business. Most consumers admit having used the same within the last three months. However, like all other promotional campaigns, they can have a positive or negative effect on your business, depending on your strategy. The following sections explore the pros and cons of using coupons.

Pros

New Customers;

Coupons introduces new customers to your business and as such are perfect when you are launching a new product line. Stores like Kohl’s have tasted massive success by giving coupons while launching new products.  Each product line has a definite lifetime. While some products tend to be profitable for longer durations, some goods with better profit margin come up necessitating the disposal of old ones. Make sure you use strong phrases with your discounts, and you will successfully acquire and retain new customers.

Clearing Inventory;

Coupons provide the best opportunity to unload your present stock of products. Doing so allows you to create space in your storeroom for new products as you issue the old products at a reduced price. Utilize the opportunity to woo new customers with a view of expanding your customer base, to increase sales and hence profits.

Rapid infusion of money;

coupons create a euphoria among the customers who often frequent your business. Their buzz about your marketing tactic increases your sales thereby causing a quick inflow of cash to your business. The strategy, therefore, best suits moments when you need exigent money to meet an urgent financial obligation.

Cons

Cost money;

coupons compel your business to incur some expenditure. Any discount you extend to your customers will mean a narrower profit margin that reduces your income. So, always make sure you discount an insignificant proportion of your profit to avoid incurring a loss. Make sure the revenue you will generate by attracting more customers through the strategy caters for their costs.

Cannibalizes income;

your loyal customers may develop a habit of waiting for discounts instead of buying products at regular prices. This practice cannibalizes the revenue you usually generate without the coupons. Try your best not to offer a discount to customers who would otherwise buy the product at regular price. The best strategy is only to give discounts to first time buyers. Make sure the method you adopt does not impact negatively on your usual customer base.

 Lack of sustainability;

Customers may only purchase the discounted products making the strategy untenable. The new customers may also never come back, meaning your business will incur costs related to the coupons without getting any long term benefit. The secret is to use its discounts wisely; identify the customers who are likely to stick around and offer them the discounts.

Conclusion

When deciding to use coupons make sure you strategize on how to enhance your bottom line. Understand the profit margin on the particular item before settling for a discount amount. Include the overhead in your computation. Avoid only using the cost of material to avoid offering a product to customers at an unreasonably low price. If the product in question has a slim profit margin offering coupons may cause you to run at a loss.

How To Choose The Right Headphones For You- Important Steps

The quality of the gadget that you select has a direct impact on your everyday life and hence it is important that you select the best quality gadgets that you can use for the best life experiences. Among the other gadgets, headphones are considered as an important part of your everyday life as it helps you to talk, listen to music and entertain yourself. Therefore it is important to know how to choose the right headphones for you so that the quality of your life can be enhanced and you will enjoy the best music according to your tastes and preferences. It enables you to listen to entertaining and appealing music when you have a better understanding of the kind of headphone that you should buy for yourself.

How to choose the right headphones for you- important steps:


Know your preference- the most important step is to decide what features and specifications you want in your headphone so that it will easier for you to select the best headphone that is available in the market. You will need to keep in mind different factors like affordability, portability and sound quality of the headphones before you select the most appropriate one for yourself.

Set your budget- the next step is to set your budget so that you can decide the price of the headphone when you want to purchase it as it will be a guide about the price range within which you need to make the purchases. Whether you want on-ear, in-ear or over-ear headphone, you will need to find out the price of each of the headphone so that you can get the desired sound quality at the best price. Make sure to compare prices of different brands to see which headphone falls in your budget, as different brands offer different quality of sound at various prices.

Look for portability- you should look for lightweight and portable headphone if you want to listen to music while you are running or working out but if you are using it while you are at home then you should consider opting for any design according to your preferences. You can also opt for fold up designs as it protects your headphones while in transit and it will also help you while you are traveling.

Durability factor- the different headphones have a varying amount of durability and you will need to research about it when you are looking at the different types of headphones available in the market. If you want to look for something that will last for a longer period of time then you will need to look for something with the hard and sturdy body so that you can get maximum value for your money. You should look for headphones that come with hinges as it will be sturdier and you will get the best quality item at the best prices.

There are some headphones that come with replacement parts so that you can replace them if it has any issues and you will not have to invest your money for buying the headphone again. The right selection of headphones is of prime importance for you because it can affect the quality of music that you will listen to as you will get the best product for your needs.

Free & Best Android Video Editor Apps of 2018

Social media has a become an integral part of every person’s life where they share their stories and experiences in the form of huge vlogs or little videos.

Many a time while taking a video due to either our fault or someone else’s there occur certain mistakes that ultimately undermines a perfect shot, and at certain times we manage to get an excellent video but can’t edit them as our laptops are not near us.  There are several applications on the phone that one can use to edit videos, but not all have features that most of us desire. Either the features are missing or have to be paid for. Thus here we put together the best free video editing application of 2018 that’ll save you some time and bring out the creative side in you,

1) InShot –

InShot is an HD video editor that is perfect for a beginner. It’s easy and simple to use. It allows a person to add various filters and also helps one to add music to their videos while editing. The soundtracks available on this app are limited. It has all the basic editing options such as adding text, controlling the video speed and adding a background to the videos. This application gives a user the freedom to unedited a video clip which was previously edited from the same phone using the same software.

2) Adobe Premiere clip –

Adobe premiere clip is the Android version of Adobe premiere pro which is a computer software. This app does not have all the editing features but can do most of the basic editing such as video merging and editing and adding audio files. The one useful feature about this application is that it has an automatic video creation option that automatically edits the video and arranges them based on their sequence.

3) Videoshow –

Whether it be a professional movie or a just a vlog this video editing app has got everything one desires. A great feature about this app is that it’s a perfect software for both professionals as well as beginners. The option of exporting videos in 4k HD resolution helps to maintain high video quality even after editing without any drawback.  This app allows the user to import music from their phone and also has various soundtracks available on this app for free for its users. This application allows its users to add graphics, gifs and has multiple other options that’ll make anyone become a pro at video editing within no time. Just as the Android version, videoshow for pc also has all the same features thus making it available across various forms of devices.

4) Kine-master –

This is of the excellent video editing software for on android phone available for free. Its various editing options make it convenient to be used by a professional or even a beginner. This application has in real time video and audio recorder that makes it easy to edit video clips without the hassle of import them. The one drawback of this application is that it has a lot of advertisement within it and does not support all android phones.

 

What to look for when buying a monitor for your computer

A monitor is the most important part of your computer. It determines how well you interact with your computer. Therefore, it is necessary to have a monitor that suits all your needs while still inspiring confidence.

For you to be able to determine which monitor is right for you and your computer, you should consider a number of factors. Some of these factors are listed below.

Type of connectors

Connectors such as HDMI ports and USB ports and VGA connectors are essential in a modern setting. These connector types are the most critical aspects of a monitor because they have to be compatible with your computer.  A monitor with different connectors, both old and modern, is ideal as opposed to those with only one type of connector.

Size

There exist monitors of different sizes. In general, the sizes range between 15 inches and 32 inches, with some of the best 27″ monitors under 300, giving you the most bang for your buck. However, when choosing a monitor for your computer, you need to consider its purpose.  Medium size monitors are preferable for an office computer while relatively larger ones are suitable for graphic designers, music and photo studios and other digital applications. For games and movie lovers, larger monitors are also ideal.

Monitor Type

There are different types of monitors in the markets today ranging from business monitors to gaming monitors. These monitors come with different features that make them different and suitable for various applications. There are those that come with various features that make them stand out.
When choosing the ideal monitor for your computer, it comes down to your individual preference and needs. However, additional features are important such as 4k, because you might need them in the long run.

Aspect Ratio

It is the ratio of the width of the screen to that of the height of the screen. The most commonly used aspect ratio is the 16:9. It is ideal for viewing images and playing videos in full-screen mode. It is mostly used in television sets and is suitable for most users.
However, some bigger monitors are becoming popular, especially those being used for gaming and other professional applications. Such monitors have an aspect ratio of 21:9 and above. They provide a broad view to the user making them ideal for professionals in the digital industry.

Resolution

It is an essential aspect that you should consider when looking for a monitor. Resolution is the number of pixels that can be displayed by the monitor.
A monitor with a higher resolution has a better display compared to that with a lower resolution. This is because more information about images is displayed showing more clarity.

Refresh Rate

The refresh rate of a monitor describes the number of frames that you will be able to see in a second. It determines the smoothness of the motion in the display. The most common monitors come with a refresh rate of 60Hz. It means that you can only be able to see 60 frames per second.
However, gaming monitors will require a monitor with a higher refresh rate. The ideal ones are those that have a refresh rate of 120Hz. You should choose the one that suits your requirement for you to have a good experience using your monitor.

 

 

Anti-Glare

When working in a room that has a lot of light especially coming from behind you, having a monitor with an anti-glare coating is an advantage. This is because the screen will not reflect that light ensuring that the images on the monitor will be clear.
Shiny and smooth screens have a brightness problem if used in rooms with too much light. It makes the images on these screens to be unclear and dull. Therefore, a monitor with anti-glare coating on the screens come in handy.

Monitor Flexibility

A good monitor should be one that you can use with ease and comfort. It should have a stand that you can adjust to different heights. It should also be one that can be tilted to different angles for a comfortable look. It should also be easy for you to make these adjustments with ease and with no risk of breaking the monitor.

Conclusion
Choosing the right monitor for your computer might not be a simple task. There are different aspects that you have to consider so that you can have a monitor that meets all your needs. However, this guide can help you in choosing a monitor that is right for you and your computer.

Cutting Down the Bounce Rate on Your Website with These Simple Tips

The bounce rate is a headache in the online marketing world that everybody wants to run away from. But unfortunately, we can’t run away from this because this is something that plays an essential part in defining the reputation of our website. The increased bounce rate is a clear sign that your website is at risk and your ranking will soon go down if you did not take any steps to reduce the bounce rate.

Reducing bounce rate isn’t as difficult as it appears to be. All you need to do is to take some essential steps that are important for cutting down the bounce rate. They key is to keep your audience engaged because if they kept running away from your website, your website’s reputation will go down in the search engine and you’d lose your rank as well.

So, what are the things you can do to keep your customers engaged? Well, that’s what we are going to discuss here and we’ll help you apply some changes to your website that will keep your visitors engaged. Here are the simple tips you can use to cut down bounce rate on your website.

Increase loading speed

The loading speed matters a lot in today’s fast world. The visitors do not have enough to see what your page contains. They want it loaded as fast as possible. Usually, the 3-5 seconds page load speed is considered to be ideas. The visitors immediately close your web page if your website doesn’t load within 3-5 seconds. So, you need to increase the loading speed of your website. Try to use the compressed code on the website and make sure that you do not add too many functions there.

The web hosting you have purchased may also affect your website’s loading speed. Once your website’s speed has increased, the visitors would definitely stay there longer and it would help in cutting down your bounce rate.

Remove irritating items

There are always some irritating items on the website due to which the users avoid visiting your website. You need to remove those irritating items so that the users may stay longer and purchase your products and services as well.

Social media

The social media can play an essential role in cutting down your bounce rate. All you need to is to use several platforms wisely. The bounce rate also increases when visitors visit your website from social media and leave it immediately. It’s just because some people purchase social media followers from unauthentic sources. Sources like Wowfollowers.com can provide you the actual visitors that can help in cutting down the bounce rate on your website.

Interlinking

The interlinking is also very important if you want to cut down the bounce rate on your website. This helps in keeping the visitors engaged and as a result, it puts a positive impact on your website’s bounce rate. Click Here and take a look at some other tips to cut down bounce rate on your website.

Building the Perfect Custom Computer – From the Keyboard to the Hard Drive

Building a custom computer is a better option than buying a fully prepared computer because you can make changes according to your own needs. All you need to do is to find an expert that can help you build the perfect computer. We are definitely going to share information about the accessories you should opt for but you should still find an expert to fix all those accessories. Click Here and find some tips to build the perfect custom computer.

Sometimes, the misplacement of processor ruins the entire computer. Therefore, you should only build the computer on your own if you are sure about fixing different accessories. Otherwise, there are experts that won’t charge you a huge amount of money for fixing these accessories. So, you should not feel hesitant while asking them to fix your computer for you.

Whatever product you are choosing for your computer, you must check their reputation on different review sites. We guarantee you that you’d be able to find the best products if you follow the instructions shared on different platforms. Here are the tips to follow if you are trying to build the perfect custom computer.

Processor

The processor is the main part of a computer that helps in running your computer. You need to buy a processor that may accommodate all your needs. For example, if you are buying a computer for your regular tasks, then a core 2 duo processor may work fine for you. There is no need to spend extra money on purchasing high-speed processor. However, if you belong to graphic designing or video designing, you should choose the processor according to your software requirements. Similarly, if you are preparing the computer for gaming, you should buy the high-speed processor so that you may play your favorite games without any interruption.

RAM

The RAM works as an essential part of your computer. It helps in preventing the disruptions while you are using the computer. You need to buy the RAM according to the processor you have selected. For example, a 4GB RAM would be useless for a core 2 duo processor. However, it would be perfect for the i3 and even i5 processor.

Keyboard

The keyboard is also an important accessory that should be chosen wisely. If you want to become a gamer, you must choose a gaming keyboard for your computer as it can accommodate all your gaming needs. However, if you want to use it for regular tasks, then a normal keyboard would also work fine. Make sure that you check the reviews about the keyboards on DotBeasts reviews before making a purchase.

Hard Disk

The Hard Disks are now available in different sizes and many people consider buying the 1TB hard disk with a thought that they may need it in future. You should choose the size according to your requirement. The size of the hard disk may also affect the speed of your computer, therefore, you should be careful.

How to Use Android Programs if You Have a PC?

The Android is an incredible operating system that provides you access to many outstanding features. You can use the Android programs on your mobile, tablet, smart watches and many other devices. The reason why you can use these programs on these devices is that they are particularly designed to run these programs but if you try to run these programs on your PC, they won’t work at all unless you download the proper software products that can successfully run these programs on your PC.

The PC provides you a wide angle view with amazing graphics. Therefore, people like to use their favorite Android programs on their PC. Running the Android Programs on your PC isn’t a problem anymore as you can make use of several software products to run these programs on your PC. In this article, we are going to talk about the top software products that you can use on your PC to run your favorite Android Programs.

There are many different kinds of software products available these days that can help in this situation but there are only a few that help you successfully run your favorite android programs. So, we are also going to talk about a few programs that can be helpful in this regards. Here are the most helpful ways that you can use to run Android Programs on your PC.

Android Studio

The android studio is actually a software product that is used to create the Android apps but there is a useful feature in this software that allows you to run your favorite Android Programs on your PC. This program is available on Google’s website for free. So, you can easily download it to your computer. This software won’t work unless you install the JAVA JDK software on your computer. Once you have successfully installed the programs, you can run your favorite Android Programs on your PC anytime you want.

Bluestacks

The Bluestacks is the best software product that is particularly designed for this purpose. This software product helps you run your favorite Android Programs without any problems. This program is available for free so, you can easily download bluestacks from the official website of bluestacks. This software product has been in use for many years and there are many people that are increasingly downloading this software to their PC.

Android PC ports

The Android PC Ports program has proved to be very helpful software in this regard. The Bluestacks does not work on the old computer and you need to upgrade your PC if you want to use your favorite programs with Bluestacks. But the Android PC ports program enables you to use your favorite Android Programs without having to upgrade your PC. Here are some other ways that you can use to run Android Programs on your PC.

A Technical Look into the Mechanics of Gaming Keyboards

The expert gamers always prefer buying the gaming keyboards instead of the membrane keyboards because gaming keyboards provide them a lot of benefits that are not found in the membrane keyboards. Comfort, flexibility, and durability are some of the most remarkable benefits that you can obtain from gaming keyboards.

These are the visible benefits that everybody has experienced while using the gaming keyboard but nobody knows the reason that why these benefits are only found in the gaming keyboards and why the membrane keyboards lack these benefits. In today’s article, we are going to talk about this interesting topic and we will provide you the answer to the question that has suddenly appeared in your mind after reading this definition of the gaming keyboards.

The mechanics of the gaming keyboards are a lot different from the membrane keyboards. The main difference is the difference between membrane and mechanical keyboard switch that makes them different from each other. There are many other mechanical elements that make gaming keyboards different from the membrane keyboards. Here are some important points that will help you understand the mechanics of gaming keyboards.

The switches

The switches that are designed in the Gaming keyboards are very complicated to understand because they are programmed in a way that they can easily fulfill all the requirements of the gamers. The developers program the switches with many complicated algorithms to increase the functionality of the keyboard. Thus, the gaming keyboards provide the excellent performance to the customers.

The gamers can enjoy an amazing gaming experience while using the gaming keyboard for playing the games. And they can also play multiplayer games without having to buy the extra controller because gaming keyboard provides them proper functionality to use the keys that are important for playing the games.

The customization

The customization is the most remarkable feature of the gaming keyboards. The gaming keyboards are programmed in a way that the gamers can also rearrange their functionality by connecting them to the computer. You can customize several keys according to your requirement and you can also add several restrictions to the key.

However, before trying this you must make sure that you carefully read the manual that came with the keyboard otherwise, a minor mistake would destroy the entire functionality of the keyboard and the keyboard will be useless for you. You can also take help from the experts to customize your keyboard.

The structure

The structure of the keyboard is also designed in a way that it may provide you complete comfort while you are using the keyboard. Therefore, most of the typist and gamers prefer buying the gaming keyboard so that they can improve their performance.

Top mobile services that can be used on PC for free

Mobile services are specially designed for the mobiles but there are some mobile services that do not look cool enough while you use them on your mobile and you want to use them on your PC so you can get a better view of that service. Most of the times, you’re supposed to pay a fixed price for using a mobile service on your PC but there are some services that do not charge you any money for using their service on the PC as they understand that why is it important for you to use their service on the PC.

There may be many reasons behind using a mobile service on your PC. Sometimes, you are in an office where you’re not allowed to use your mobile according to the rules and regulations of that office. In this situation, you can simply use your favorite mobile services on your PC without letting anyone know about it. There are many other reasons that may lead you to use the mobile services on your PC. In this article, we’re also going to talk about the most useful mobile services that can be used on PC for free.

BlueStack

The bluestack is the most powerful and most demanding desktop software of the present era that allows you to use plenty of mobile services on your desktop without paying any money. You need to have a very high-speed computer for running bluestack on your PC because it requires a lot of storage and a lot of speed as well because you’re going to use plenty of apps on this platform. Now, you can simply play your favorite games, chat with your friends or do many other things on your PC without using your mobile phone.

Whatsapp

Whatsapp is a very useful way of communication these days as you can send and receive messages, images, videos, and files etc. on this app. Most of the people don’t know but Whatsapp allows you to use their services on the PC without paying any money. You just need to connect your mobile to the PC’s software only for once and then you can send messages to your friends anytime you want. They provide you a barcode on your PC’s screen that can be scanned with your mobile’s camera. Once this process is completed, you can get in touch with your friends through your PC.

GPS

The GPS is the most useful way of finding directions. Most of the people use gps handyortung on their mobiles to find directions to different places but do you know that you can also use this service on your PC to discover different places? The beauty of this service in your PC is that it provides you the 3D view of different parts of the world. So, now you can easily explore the world while sitting in your bedroom without spending any money.

The top 5 reasons why it’s important to show up in the Google Maps section

Google is one of the most powerful platforms where you can rank your business to reach more valuable customers without having to spend a huge amount of money. Google allows you to grow your audience through different ways. You can rank your website in the Search Engine or you can run different ads by paying a fixed amount of money to reach more customers.

Another powerful way of reaching most customers that has been introduced recently by Google to provide better and quick results to its users is the Google Maps section. There are several ways you can use to rank higher in the Google Maps section. If you want to learn the most effective ways of ranking higher in the Google Maps section, you may take a look at overthetopseo.com/google-maps-marketing-optimize-website.

Let’s take a look at why is it important to rank higher in the Google Maps section if you want to grow your business faster.

Local Audience

If you’re running a local business and want to find customers from a specific area, then “Google Maps” is the best option for you to grow your business and win new customers. There are lots of customers who are using Google Maps to find the relevant business or service in their nearby location.

They don’t want to waste their time in searching for the nearby business on search engines, that’s why they use the Google Maps section.

If you could manage to achieve a higher rank in Google Maps section, you’ll be able to find many new customers.

Competition

There isn’t enough competition in the Google Maps section because most of the businesses don’t know that they can even put some effort to rank higher in the Google Maps. Those who know this fact are ranking higher in the Google Maps with their efforts and they are also getting more customers as compared to others.

Easy

Ranking in Google Maps is easier as compared to the search engines. You just need to submit all the important information about your business only once and then you’re free to look after all other important things.

Search engine ranking

One of the major benefits of Ranking in Google Maps Section is that it also helps you improve your search engine ranking. Google recognizes you as a reliable business when it finds that you’re providing satisfactory results to the customers and that’s why it ranks you higher in the search engine as well.

Wider Audience

There are lots of people who are using Google maps to find services around them so you can target those customers by improving your rank. The business that appears in the top results of Google Maps has the ability to get more customers as compared to others.

Click here and find some more important information about ranking higher in Google Maps section.

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