Pros and cons of using coupons

Pros and cons of using coupons

coupons
Introduction Coupons influence customers to buy from your business. Most consumers admit having used the same within the last three months. However, like all other promotional campaigns, they can have a positive or negative effect on your business, depending on your strategy. The following sections explore the pros and cons of using coupons. Pros New Customers; Coupons introduces new customers to your business and as such are perfect when you are launching a new product line. Stores like Kohl's have tasted massive success by giving coupons while launching new products.  Each product line has a definite lifetime. While some products tend to be profitable for longer durations, some goods with better profit margin come up necessitating the disposal of old ones. Make sure you use strong phrases with your discounts,…
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